Major Emphasis Project 19-20
Key Club MEP Presentation: youtu.be/5nM1EOGjR6w
North Shore Key Club Lends a Hand to Those in Need
The North Shore Key Club does an annual project, called the Major Emphasis Project or
MEP, which tackles an issue that is important in society today. This year's topic: Juuling. In our very
own community, we have a widespread Juuling epidemic that is impacting our fellow peers health.
Juuling was originally targeted to smokers who were trying to quit. With fruity flavored Juul pods,
they became liked among adolescents, which got another generation hooked on nicotine. This has
resulted in many teenagers being hospitalized from problems such as a collapsed lung that,in some
cases, led to death. The North Shore Key Club wanted to stimulate an open conversation, more than
anything, between teenagers. Other teenagers tend to listen to fellow teenagers better than adults.
In particular, this presentation is targeted at middle schoolers and high schoolers. Grades 6-8 have
been more susceptible to Juuling due to its widespread popularity. The full impacts of Juul are
unknown due to the products recent release date. The interactive and informative presentation that
the MEP has taken the form of attempts to discourage teens and warn them of the dangerous side
effects of Juuling. The presentation contains shocking facts, such as the dosage of one Juul pod being
equivalent to one pack of cigarettes, which defies the notion that Juuling is a “safer alternative” to
cigarettes. Beyond just the Juul, the presentation covers other forms of electronic vapes such as a G
pen, which contains Marijuana as the chemical that gets smoked. The presentation, then, gives teens
advice to talk to a trusted adult and get help for themselves or anyone who they believe is addicted.
Key Club hopes to spread the message of “Juuling isn’t cool” by showing the life altering effects that
the small e-cigarette can have on you. It decreases your lung capacity, your athletic performance
and your lifespan. The North Shore Key Club is excited to make a video that will be widely shared
through social media platforms such as YouTube, Instagram, and Facebook. By raising awareness
surrounding the issue, it will help educate and expose the deadly nature of these electronic vaping
products. Even if one person takes something meaningful away from the presentation, it will help in
altering the culture surrounding Juuling.